The global automotive company, Tata Motors, has announced the continuation of its partnership with the ISL outfit, Jamshedpur FC for the upcoming 2021-22 season. Following this development, Tata Motors will still be the official automobile partner of the club and will be promoting its first sub-compact SUV, PUNCH, this season.
The two entities first joined hands before the 2017-18 season, which was also the debut season for Jamshedpur FC, and since then the partnership is in continuation. While in this upcoming ISL season, Jamshedpur FC match kits will be seen with the PUNCH logo placed in the sleeves of the player jerseys.
Apart from that the first sub-compact SUV, PUNCH, will also be promoted during Jamshedpur FC’s home matches at the GMC Athletic Stadium, Goa. While it will also take over all the digital platforms of the club for the “PUNCH” promotion.
Speaking on the occasion, Mr. Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “We are delighted to continue our association with Jamshedpur FC as the Official Automobile Partner in the upcoming Indian Super League campaign. We are excited to be able to showcase our newly launched SUV, Tata Punch to the passionate football-loving people of Jamshedpur and Jharkhand by forming synergies with one of the elite teams of Indian Football that is Jamshedpur FC. The city of Jamshedpur is the home of Tata Motors and are proud to be associated with the city’s own football club.”
Adding to it, Jamshedpur FC’s Chief Executive Officer, Mr. Mukul Choudhari said: “We had a great partnership in the previous season, and we are glad to scale up efforts to make this association with Tata Motors bigger and better. To have a world-renowned brand like Tata Motors associating with us with the aim to develop football in India is a big motivator and we look forward to ‘Pack a PUNCH’ with their amazing new SUV being promoted in the upcoming season.”
Tata Motors recently introduced the PUNCH in its ‘New Forever’ range of SUVs. It is India’s first sub-compact SUV with several industry-first features up its sleeves. The Tata PUNCH reinforces the four core pillars that define all Tata SUVs-Stunning Design, Versatile and Engaging Performance, Roomy and Spacious Interiors, and Absolute Safety.
Indian Super League will be returning for its eighth season on 19th November and Jamshedpur FC will be facing SC East Bengal in their opening fixture on 21st November.