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Marketplace by Horizm reduces the gap between sports and brands

The study suggests Manchester United has the most valuable digital inventory.

A stimulating AI-powered platform has been launched by digital assets company Horizm to help brands find new sports sponsorships.

Marketplace was offered more than $1 billion in digital inventory by various athletes and rights-holders. The main focus will be to reduce the time and number of communications it will take for various agreements to be made.

Horizm acclaims itself to be “the future of digital revenue in sport.” It has inked contracts with numerous Premier League teams including Everton, Arsenal, and Chelsea, and began associating in cricket with West Indies last month.

According to a study which was conducted by Horizm on digital inventory in sports based on the first quarter of 2021:

The Premier League’s $432 million in digital inventory is valued almost as much as the second-and third-ranked leagues combined: La Liga ($256.8 million) and the NBA ($172.3 million).

The club with the most valuable digital inventory is Manchester United with an estimated $128.6 million.

The NHL is the most competitive league when it comes to producing value from digital assets on a per-capita basis.

It has been estimated by Horizm that the world’s top sports leagues will generate more than $1.3 billion combined this year across Twitter, Facebook, and Instagram, which is considered the most valuable platform.

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