Cricket West Indies (CWI) has inked a new partnership with the digital inventory management specialists, Horizm to value and unlock revenues from CWI’s website and social media channels.
As per the agreement, Horizm will provide West Indies with its AI-driven digital asset management platform to provide a real-time valuation of CWI’s social media, website, and mobile activity.
Cricket West Indies have got a large following on their social media channels ranging around four million followers on Facebook, Instagram, Twitter and over 2.5m subscribers on YouTube. With this new alliance in place, CWI is also looking to gain an understanding of how the additional value in its content can be unlocked to generate more revenue streams for them.
Dominic Warne, CWI’s Commercial Director, said, “The West Indies website and social channels have seen incredible growth in the last three years as fans across the Caribbean and around the world follow one of the most loved and followed teams in sport.”
“As we have increased the quality and quantity of West Indies content, it has become a major source of value for our sponsors and potential new sponsors to reach and connect with West Indies and cricket fans.
“This new agreement with Horizm will help us better understand the value of our digital assets, create new commercial content opportunities and unlock untapped revenue potential.”
Sam Grimley, Horizm’s Head of Commercial, said, “We are honoured to be working with Cricket West Indies with such a storied past and an exciting future.
“The skill and flair with which their teams play the game has won them many fans around the world and together we can help them capitalise on the digital potential of their fanbase.”
CWI will now get added to Horizm’s portfolio which includes some great sporting organizations like Chelsea, Real Madrid, Delhi Capitals, etc.