The Premier League champions, Manchester City have inked an extension of their partnership with a global technology company, Acronis. In this new renewed deal, the technology company will continue to be the club’s official cyber protection partner.
In this renewal, the team also gets the American information technology company Ingram Micro onboard as the #TeamUp’ partner. A project by Acronis that allows managed service companies to offer Acronis Cyber Protection Solutions to sports teams around the globe on behalf of Acronis while reaping substantial advantages and brand engagement.
Ingram Micro will be given a variety of sports marketing rights in order to create advertisements that will promote Acronis’ cyber security services. Manchester City currently employs the Singapore-based company’s Acronis Cyber Protect software, a Machine Intelligence (MI) enhanced platform that combines data security with cybersecurity in order to mitigate the effects of hacking attacks and avert downtime.
The Premier League champions and Acronis have collaborated on a number of interactive content activation functions for football enthusiasts since the alliance began in 2018.
Greg Swimer, Chief Information and Technology Officer at City Football Group, said, “Manchester City has an ever-increasing amount of data that helps drive our critical operations, both on the pitch and off it. This data needs protecting, and we have been delighted to work with Acronis to help us to do so since 2018. We look forward to collaborating with Acronis as the partnership continues to progress.”
Ronan McCurtin, VP of Europe, Acronis, commented, “Acronis has been a proud partner of Manchester City since 2018 – a relationship we continue to build and add benefits to for both our partners and customers. In this renewal, Acronis will help Manchester City significantly optimize its data management with support and protection from ransomware contributing to efficient business operations. In the fast-paced world of sports today, we are thrilled to welcome Ingram Micro to the partnership this year, and know each party will bring intensity to the partnership on and off the field.”
Ovidiu Gherghel, Director Cloud & Cyber Security, UK&I at Ingram Micro, stated, “At Ingram Micro we are eager to push boundaries and see technology enable the world to accomplish more. The rapid advancement of technology in sport is not only revolutionising the spectator experience, but also advancing the strategy and accuracy of the game, pushing athletes further than they have ever been. We are incredibly proud to have teamed up with Acronis to help support this partnership.”
The announcement came on the heels of a slew of sponsorship deals announced by Manchester City in recent weeks. OKX has been named the team’s official training kit partner. Along with these, as a new regional partner, the club has inked an association with the Asian betting platform, 8Xbet.