The Premier League champions, Manchester City have announced a new regional partnership with an online gambling company, 8Xbet. Following this deal, 8Xbet has become the official betting partner of the City Football Group (CFG)-owned team in Asia.
8Xbet was established in 2018, with the goal of providing a greater, distinctive, and interactive experience to customers in the region. Throughout the collaboration, the brand will work with Manchester City to create a variety of content pieces.
In this new deal, the Gambling Commission licensed and governed brand will receive recognition through LED at the Etihad Stadium. Along with this, 8Xbet will also get a regional presence in Asia through digital assets and the team’s Cityzens platform.
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations, City Football Group, said, “We are delighted to welcome 8Xbet as a regional partner of Manchester City today. 8Xbet shares our commitment to entertaining and providing great experiences to customers and fans alike. The new partnership provides the club an opportunity to further increase our presence across the region and we look forward to working with 8Xbet.”
Ryan Li, Founder of 8Xbet, commented, “It is a huge honour to partner with Manchester City – we are delighted to have secured our first-ever football club partnership with one of the biggest teams in the world. As Premier League Champions in four of the last five years, City have a huge following in Asia, and we are excited to work together to bring exclusive content to fans in the region.”