In this association, the radio network has been roped in as the official radio partner of the competition for the upcoming edition.
The unveiling of the collaboration was done through the tournament’s social media handles, with the caption, “Elated to announce @bigfmindia as the official Radio Partner for #LLCT20.”
92.7 Big FM is a part of Reliance Broadcast Ltd with 58 stations reaching about 2000 towns and over lakh villages across the nation.
The radio network has become a valuable addition to the competition’s star-studded sponsorship portfolio which consists of brands like Rario, Mera Hoardings, BookMyShow, Khushii Foundation, and Skyexch.com. The elite sports broadcasting unit, Star Sports, has been appointed as the official broadcast partner of LLC.
The upcoming edition will kick off today i.e. September 16 and the final will be played on October 5. The tournament’s franchise partners are Adani Group, GMR Group, Manipal Education and Medical Group (MEMG) and LNJ Bhilwara Group.
The new season of LLC will be played in six cities across the nation, out of which five are Lucknow, New Delhi, Jodhpur, Cuttack, and Kolkata. The venue for the playoffs is yet to be announced.
India Maharajas will take on World Giants today at the Eden Gardens in Kolkata at 7:30 PM IST.