The Kolkata-based company, Khadim has got onboard the Indian cricketer Shardul Thakur as a brand ambassador. Through this partnership, the brand is looking to target the fan base of the cricketer especially millennials and Gen Z.
The organization has unveiled the collaboration with the campaign “It’sWowItsKhadim”.
Thakur is a medium-fast bowler who can be quite handy with the bat as well. The 30-year-old made his international debut in 2017 against Sri Lanka. In the past 12 months, the cricketer from Palghar has become one of the integral members of the Indian team. His all-round contribution in the iconic Gabba victory and at The Oval against England was lauded by the fans of the Indian team.
Namrata Ashok Chotrani, CEO, Khadim India Limited, said, “The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful “It’sWoWIt’sKhadim” experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to instore, retail and consumer touchpoints.”
“We are excited to take the “ItsWowItsKhadim” experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association,” Namrata Ashok Chotrani concluded.
The all-rounder will be seen in action on Wednesday when DC faces Punjab Kings (PBKS) at the MCA Stadium in Pune.