Delhi Capitals (DC), the Indian Premier League (IPL) franchise, have signed Fixderma, a leading personal care brand, as their official skincare partner.
The Delhi-based franchise took to their social media platforms to share the news.
Shaily Mehrotra, Co-founder and CEO of Fixderma, said, “We are thrilled to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritize sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts. We look forward to a successful partnership with Delhi Capitals and to showcasing our Shadow Sunscreen range to a wider audience.”
Anurag Mehrotra, Chairman, Fixderma, stated, “Being a cricket enthusiast and a player myself, this collaboration is a special one for many reasons. I am delighted that Fixderma is taking a step in the direction of associating with properties that have huge fan-following and engagement, thereby also building larger awareness and consideration for us as a brand in the coming times.
Sukhvinder Singh, Interim CEO of Delhi Capitals, said, “We are delighted to welcome Fixderma on board as Key Sponsor for this IPL season. Their commitment to skincare aligns perfectly with our team’s ethos of prioritizing wellness and performance both on and off the field. We look forward to working closely with the Fixderma team to make this partnership a resounding success.”
Fixderma stands out as a trusted Indian skincare brand for its cutting-edge cosmeceutical solutions. The brand caters to a wide range of skin concerns and offers a comprehensive product line, including sunscreens, serums, creams, and washes suitable for all skin types.
This collaboration with Fixderma adds to DC’s growing list of brand partnerships for the IPL 2024. The team recently announced Puma and Hero FinCorp as official sponsors.
Rishabh Pant and his team will set their sights on victory as they take on Punjab Kings (PBKS) on Saturday, March 23 at 3:30 PM IST.