Hero FinCorp, a leading Indian non-banking finance company (NBFC), has announced a multi-year partnership with the Indian Premier League (IPL) team, Delhi Capitals (DC).
This collaboration comes on the heels of Hero FinCorp’s recent brand identity refresh. Hero FinCorp has been named the title partner of the Delhi-based franchise.
This multi-year deal will see Hero FinCorp’s logo prominently displayed on the front of the Capitals’ playing and training jerseys throughout the IPL season.
This strategic partnership allows the specialist lender to leverage the massive fan base of the cricket team and further establish its brand across India.
Abhimanyu Munjal, Joint MD & CEO of Hero FinCorp, expressed, “We are delighted to announce our partnership with the Delhi Capitals IPL team, as we believe they embody the same ethos as Hero FinCorp. Both entities share a spirit of unwavering self-belief; committed to unlocking new opportunities and demonstrating the ‘Confidence to Make it Happen’. Through this multi-year collaboration, Hero FinCorp aims to extend its reach to millions of Delhi Capitals fans and cricket enthusiasts. Our goal is to empower them with our robust portfolio of financial solutions, furthering our mission to enable Aspiring Indians to turn their dreams into reality.”
Parth Jindal, Chairman & Co-Owner, Delhi Capitals, said, “We are thrilled to announce our partnership with Hero FinCorp as our principal partners for a multi-year association. Delhi Capitals has always strived for excellence both on and off the field, and we believe that this collaboration with Hero FinCorp further strengthens our commitment to delivering top-notch experiences for our fans and stakeholders. Together, we aim to embark on an exciting journey that will not only elevate the stature of our franchise but also create lasting memories for cricket enthusiasts worldwide.”
Team Co-Owner, Kiran Kumar Grandhi, added “We are delighted to welcome Hero FinCorp as our principal partner for our multi-year association. Their reputation for innovation and excellence aligns seamlessly with our vision for Delhi Capitals. With Hero FinCorp by our side, we look forward to achieving new milestones and making significant contributions to the world of cricket.”
Hero FinCorp is an Indian non-banking financial company, associated with Hero MotoCorp, offering varied loan options including two-wheeler loans, personal loans, and loans against property. The NBFC also provides commercial lending products to businesses. Founded in 1992, the company started by financing Hero MotoCorp’s suppliers and dealers and has grown into a major lender in India.
DC recently announced their kit deal with Puma for the IPL 2024.
Rishabh Pant and the team will play their first match of the campaign against Punjab Kings (PBKS) on March 23 at 3:30 PM IST.