The Indian Premier League (IPL) team, Delhi Capitals (DC) have announced the continuation of their partnership with Greenpanel, India’s leading wood panel manufacturer.
This marks the second year of collaboration between the two entities. Greenpanel continues as the team’s principal sponsor, securing prominent branding on the right chest of the DC playing and training jerseys.
To amplify the partnership, Greenpanel will leverage a comprehensive marketing strategy. This includes television commercials featuring DC players, stadium branding, interactive fan experiences at home matches, and engaging social media campaigns with contests and exclusive merchandise giveaways.
Mr. Shobhan Mittal, MD and CEO, Greenpanel, said, “We are excited as we kick off the second leg of our association with IPL’s franchise Delhi Capitals as their Principal Sponsor. Last year, when we initiated this alliance, we witnessed massive consumer outreach, and our marketing initiatives received a positive response. We are hopeful that this year the collaboration will be instrumental in further strengthening communication around the brand’s core positioning – MDF ka doosra naam. The partnership reflects Greenpanel’s unwavering commitment to providing high-performance products to its customers. We consider this association as an opportunity to support the beloved sport of India, connect with fans and sports enthusiasts alike, and convert them into potential Greenpanel customers.”
Sukhvinder Singh, Interim CEO, Delhi Capitals, said,” As the Delhi Capitals embark on another exciting season, we are thrilled to continue our partnership with Greenpanel as our Principal Sponsor. Their unwavering support reflects not only their commitment to the sport but also their dedication to providing top-notch products to customers nationwide. We look forward to another successful season together, representing the spirit of cricket and excellence.”
Greenpanel, renowned for its high-quality MDF (Medium Density Fibreboard), plywood, and flooring, is committed to innovation and sustainability. As India’s largest MDF manufacturer, the company boasts a production capacity of 660,000 cubic meters annually and a vast network exceeding 3,000 outlets for easy access to its premium products. It’s worth noting that Greenpanel recently allied with DC’s Women’s Premier League (WPL) team, which achieved a commendable second-place finish in the 2024 season.
DC have also secured partnerships with Eco Mobility, ACKO, Puma, Fixderma, and Hero FinCorp.
Under captain Rishabh Pant, the Delhi team will begin its season today against Punjab Kings (PBKS) at 3:30 PM IST.