The number of advertisers has climbed by more than 13% in the last two weeks, according to the TAM Sports – Indian Premier League (IPL) 2022 Advertising report.
In the last three weeks, the number of categories has climbed by 29%, based on the 31 matches of IPL 15. On the other hand, the number of brands has climbed by 7%.
In addition, when comparing 31 matches from each season, the average ad volume per channel increased by 3% during IPL 15 compared to the previous season.
According to the research, 84 new companies were promoted during IPL 15 over the first 31 matches. Tata Neu, a freshly created app, is among the new brands, which also include Meesho, Spotify, WinZO, and Fog.
This year, gaming e-commerce topped the list of categories, while Sporta Technologies, which owns and manages fantasy sports web Dream11, topped the list of advertisers. Only four of the top five categories were shared between IPL 14 and 15, according to the report, in the first 31 matches. Four e-commerce categories dominated the top five categories list during the first 31 matches, accounting for 32% of all ad volumes in IPL 15. The top five categories accounted for roughly 40% of all ad volumes in IPL 15 while 34% in IPL 14.
In terms of advertising, the top five brands accounted for 23% of ad volume during IPL 15’s 31 matches. Sporta Technologies has been the only well-known brand among the top five sponsors in both seasons. Vini Products, KP Pan Foods, Think & Learn and Tata Digital are the other brands this year. Just Dial, EPX Uptech, Parle Agro, and FM Mart were among the other top five marketers last year.