The Indian life insurance company, HDFC Life has released a brand-new campaign featuring the Indian wicketkeeper batter, Rishabh Pant.
In the new ad campaign, the 26-year-old player will be seen emphasizing the importance of having term insurance and regular savings to complete one’s goals and dreams.
Pant in the campaign tells about his journey from his younger days where his determination and discipline helped him to become an accomplished cricketer. To practice cricket, for example, he would travel six hours a day from Roorkee to New Delhi. This was only one of the many efforts he took to achieve his objectives.
Vishal Subharwal – Chief Marketing Officer and Group Head Strategy – HDFC Life, said, “Savings & Term insurance are at the very core of financial well-being of every individual. We are pleased that Rishabh Pant, a talented cricketer and role model for many, has aptly highlighted the need to financially protect one’s future. We see so many people around us suffer in the event of loss of the breadwinner or sudden reversals in fortunes due to various reasons including lack of savings and inadequate life insurance. A family’s financial situation could also be adversely impacted due to events that alter one’s earning ability. Hence financial planning is critical.”
He also added, “The penetration of life insurance in India is still in low single digits which necessitates the need for greater awareness on life insurance. We sincerely hope that this campaign will enable us to reach out to a larger audience and encourage more individuals to keep their families’ dreams intact.”
Founded on August 14, 2000, HDFC Life Insurance Company Limited is a long-term life insurance provider with its main office located in Mumbai. It provides services for both individual and group insurance.