Just Dial has signed up with Star India as the co-presenting sponsor for the fourteenth edition of the Indian Premier League. The announcement was made public through their notification in the Bombay Stock Exchange.
According to reports, the advertising agreement with Star India saw the local search engine’s share prices rise over 8% early in the Share Market on Monday. The co-presenting sponsorship package is reportedly same as IPL 2020, somewhere in the between Rs 115-120 crores.
On BSE filing, Just Dial announce this deal by saying,“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in continuation to our previous communication on launch of our exclusive B2B platform, JD Mart, we hereby inform all relevant stakeholders that Just Dial Limited has signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor’ in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021.”
Just Dial has previously been involved in the Indian Premier League. However, the involvement was with franchises in terms of sponsorship deal. The agreement with Star Sports will be the first one for Just Dial in terms of presenting an entire tournament.
IPL 2021 is also welcoming back former sponsor Vivo for this year’s campaign as their title sponsor. The Chinese mobile manufacturing company pulled out of last season due to strained relationship between India and China. Vivo was looking to transfer the title rights this season too, but no suitable offer arrived. IPL is also looking to increase the number of main sponsors to six. They recently signed a deal with Upstox for the fifth spot and sources have told Sportsmint that they are actively looking for sixth partner. The Vivo IPL 2021 will be played between April 9 and May 30.