Fire-Boltt unveils brand new campaign featuring MS Dhoni

Fire-Boltt's new campaign featuring MS Dhoni is titled #GaleTohMil.

The Indian smartwatch company, Fire-Boltt has released a new ad campaign featuring the former Indian captain, MS Dhoni, and the new hip-hop sensation, MC Stan.

The brand released a new advertisement campaign under the title, #GaleTohMil, which highlights Fire-Boltt’s groundbreaking wristphone that blends the endless possibilities of a smartphone with the practicality of a smartwatch.

The story takes place at a party, where MC Stan approaches MS Dhoni, causing him to have a humiliating moment. Unexpectedly, a familiar and humorous moment takes a darker turn as Dhoni finds it difficult to recall Stan’s name and songs. The ad campaign is curated by Moonshot. 

The ad film will be extensively promoted on OTT mediums and other social media handles, guaranteeing broad exposure.

Arnav Kishore, CEO & Founder of Fire-Boltt, said, “We are proud to introduce our first-ever Wristphone through this entertaining and engaging ad film featuring two iconic personalities, MS Dhoni and MC Stan. This product is a game-changer in the wearable tech space, and we believe that the film will effectively communicate its unique features to our audience.”

In the audio and wearables market, Fire-Boltt is a top Indian brand that was founded in 2015 and is formally recognised as the clear market leader for smartwatch players both globally and in India.

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