The online gaming company, Zupee has launched a brand new campaign featuring the former Indian off-break bowler, Harbhajan Singh and renowned sports presenter, Jatin Sapru.
The brand released four digital ad films under the campaign themes, “Innings ke beech winnings” and “Extra Winnings” where both Harbhajan and Jatin are involved in witty but funny talks and challenge each other for a ludo encounter during match intervals. Both of them also encourage the viewers to win rewards on Zupee by playing these interactive games.
A different video, “Sixer lagane ka Mazaa,” highlights the excitement of hitting sixers in Zupee Ludo and cricket, and additional similar, relatable situations are humorously demonstrated as to how they might result in “Extra Winnings” on Zupee.
Akanksha Dhamija, Chief Operating Officer, Zupee, stated, “The ongoing excitement around the World Cup gives us a great opportunity to connect with millions of passionate cricket fans who are also gaming enthusiasts. Zupee’s ‘Extra Winnings’ campaign perfectly blends the thrill of cricket with the joy of gaming, for instance, the thrill of getting a ‘6’ shares a special significance in both cricket and Ludo. Additionally, Jatin Sapru and Harbhajan Singh flawlessly embody the campaign’s essence with their delightful chemistry. Their playful energy is sure to entertain and create a relatable connection with our audience.”
Speaking on this brand new campaign, Harbhajan Singh, said, “Agar cricket mera pyaar hai, to ludo mera yaar hai! ”. He further adds “I’ve always cherished the love for sports and gaming. Collaborating with Zupee for the ‘Extra Winnings’ Campaign feels like merging two loves into one. This campaign not only celebrates cricket, but also the love for gaming. Just as every ball bowled and boundary struck requires its unique strategy, skill, and excitement, so does every move in Zupee Ludo.”