The Serie A team, Inter Milan FC have announced a partnership with the American multinational sports drink company, Gatorade.
As per the extension, Gatorade will continue to be the official sports drink of the Biscione for the next two seasons (2023-24 and 2024-25).
Through this extension of the deal, the brand will continue to assist the club during the Italian top flight’s current edition and UEFA Champions League.
Along with partnering with the men’s side of the club, the American company continues to be the official partner of Inter Women.
The hydration drink entity’s logo will once again be placed on the LED perimeters of the San Siro Stadium, club benches, in the club’s dressing room and hospitality arena.
Alessandro Antonello, CEO, Inter Milan, said, “It’s a pleasure for us to announce the renewal of the partnership between Inter and Gatorade, a collaboration which has already triumphed over five seasons. In recent years both brands have grown a great deal, further establishing themselves as leaders in the sports sector on a global level.”
Marcello Pincelli, Amministratore Delegato PepsiCo Italia, commented, “We’re really happy to be able to confirm the renewal of the agreement between Gatorade and Inter. The brand’s mission has always been to collaborate closely with athletes, improving their performance. That’s why it’s an honour for us to once again be able to work alongside all the male and female footballers who represent Inter, while simultaneously forging increasingly ambitious common goals together.”
Prior to this deal, the club already added brands such as U-Power, Nike, Enel, BPER Banca, La Molisana, Santa Margherita, SWM Motorcycles, and Shineray Motors to its esteemed sponsorship portfolio.
Gatorade is an American food and beverage company that is well-known for its distinctive line of sports beverages. PepsiCo currently produces and distributes it in more than 80 nations. Dr. Robert Cade led a group of scientists who created the beverage in 1965.
La Beneamata have shown incredible performances on the field, during this current season, and hence they are at the numero uno spot of the points table. The club will be looking to continue its good-looking momentum against AS Roma, tomorrow, Sunday, October 29.