The Serie A club, Inter Milan FC have announced a partnership with the Chinese automobile conglomerate, Shineray Motors.
As per the development, Shineray Motors has been named the official regional partner of La Biscione for the 2023-24 season.
The partnership is a testament to Inter’s continued business endeavours in China and the close relations that bind the two nations. It was formally announced at the unit’s HQ in Milan with Shineray Automobile Vice President Yong Xie and Inter CEO Corporate Alessandro Antonello.
The collaboration between Inter and Shineray’s SWM Motorcycles, which will serve as the club’s official motorcycle partner in Europe, further solidifies the ties between the two corporations.
Before this development, the club also signed partnerships with brands such as U-Power, Nike, Enel, BPER Banca, La Molisana, Santa Margherita, and SWM Motorcycles.
Founded in 1997, Shineray Group is a leading Chinese automobile conglomerate. The brand is a parent company of the Italian motorcycle brand, SWM. The company also formed a joint venture with the Brilliance Auto Group to produce SWM-branded automobiles and motorcycles in Chongqing, China.
La Beneamata are currently having a formidable season. They have secured six wins in their eight matches, which also includes one draw and a loss each, obtaining 19 points till now. The unit is currently standing second in the league table and will be facing Torino FC on Saturday, October 21 in its next encounter.