The Serie A side, Inter Milan FC have announced a partnership with the leading Italian clothing and shoes brand, U-Power.
Following the association, U-Power has been named the official back jersey partner of the Biscione for the ongoing 2023-24 season.
The relationship will be valid for four years, from 2023 to 2027, and will bring together two renowned companies in their respective industries, both of which are known for their relentless pursuit of perfection.
The logo is all set to be seen on the jerseys during the all-important Milan derby, where La Beneamata will be facing off against AC Milan. The branding of the entity will be placed on the back of the first team’s shirt.
The emblem will also appear on the back of Inter Women’s shirts (beginning with the match against Fiorentina), as well as those of the Primavera in league and Coppa Italia football.
Alessandro Antonello, CEO, Corporate, Inter Milan FC, said, “We’re delighted to announce this new and important deal, which gives our shirt even more value. The U-Power brand has embarked on a great journey in football in recent years and we’re proud that it has seen, in our Club, the perfect partner to take an extra step forward in this sector, and thereby increase its global visibility by making use of Inter’s broad international fanbase.”
Franco Uzzeni, President and CEO, U-Power Group SPA, stated, “We’re honoured to become Inter’s new Official Back Jersey Partner. This partnership demonstrates our duty to excellence and support of sport. We’re excited to start this extraordinary adventure.”
U-Power is an Italian company that specialises in the production of innovative and fashionable safety shoes and boots. It recently introduced a large variety of S1P or S3 standardised safety trainers.
Before this development, the club had forged alliances with Nike, La Molisana, Enel, Santa Margherita, and BPER Banca for the current 2023-24 season.
The Nerazzurri are currently looking unconquerable in the 2023-24 season, as they have not lost a single game yet, and have currently acquired the top spot with nine points. They are all set to take on AC Milan, tonight at the San Siro Stadium in Milan.