The ICC Men’s Cricket World Cup 2023 prolongs its stupendous form in terms of viewership as the competition gathered an estimated 450 million viewers after the first 34 fixtures on television.
According to BARC, in terms of total watch consumption on the linear TV, there is a 10% spike in comparison to the 2019 edition.
In addition, the tournament’s Average Time Spent (ATS) per viewer has also increased by 18%.
The peak live concurrency for all India matches has been recorded at over 50 million viewers, with the India vs New Zealand match having the highest concurrency of 80 million. The Indo-Pak game was second in rank with 76 million concurrent viewers.
Before this development, the competition also gathered 364.2 million viewers on TV in the first 18 encounters of the ongoing World Cup.
Not only on TV, the marquee cricketing event has secured some humongous concurrent viewership records on the OTT medium, as well. The official digital streaming platform of the event, Disney+ Hotstar, bagged the highest concurrent viewership of 44 million during the India-South Africa game. Previously, the record was with the India-New Zealand game which had 43 million concurrent viewers. The India-Pakistan game on the OTT platform obtained a concurrent viewership of 35 million.
The edge-of-the-seat thriller between Afghanistan and Australia also witnessed a peak viewership of 26 million viewers on the digital portal, which is the highest for a non-India game.