The ICC Men’s Cricket World Cup 2023 continues to gather overwhelming numbers through viewership with every passing week.
A total of 123.8 billion minutes of Disney Star’s live broadcast in India were watched by 364.2 million viewers over the first 18 matches of the tournament. This is a 43% increase in viewership over the 2019 edition of the World Cup.
The marquee encounter between India and Pakistan played on October 14 in Ahmedabad registered a peak concurrency of 76 million viewers on television and 35 million concurrent viewership on the digital platform, Disney+ Hotstar.
This was not the end of the road for the record building as the Indo-Pak numbers got shattered during the India-New Zealand clash in Dharamsala on October 22, as it gathered 43 million concurrent viewers on the OTT platform during the final overs of the game.
Geoff Allardice, ICC Chief Executive, commented, “We are delighted to see the interest and engagement in the ICC Men’s Cricket World Cup 2023 through the unbelievable audience numbers on Star Sports and Disney+ Hotstar. The World Cup has captured the imagination of the public across India with records tumbling and hundreds of millions of fans enjoying the pinnacle event of the one-day game more than ever before.”
Sanjog Gupta, Head of Sports at Disney Star, said, “With the Indian team’s strong performance, the fluctuating fortunes of top teams, and a competitive points table, we expect a further increase in the momentum of the tournament.”