The brand-new ad campaign has been released under the title, “Sweat Makes You Shine”. In the new TVC, the premier all-rounder is seen emphasizing the importance of hydration in sports.
Expressing on the campaign, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”
Hardik Pandya, said, “I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort. With this campaign alongside Gatorade, I aim to emphasize the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration.”
Raj Deepak Das, CEO and Chief Creative Officer, South Asia, Leo Burnett, said, “As an athlete, there is no shortcut to success – it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya, one of the most successful and iconic sports personalities to bring home this message.”
Gatorade is a beverage and food company based in the United States that is well-known for its distinctive line of sports beverages. PepsiCo presently manufactures and distributes it in over 80 countries. A group of researchers led by Dr. Robert Cade created the beverage in 1965.