The brand has released a TVC under the slogan, “Khoobsurat Chinta”.
The commercial is completely based on the perception of financial worries, where the 24-year-old cricketer is insisting the viewers leave financial tensions.
The advertisement has been segmented into a brand campaign with four product films.
In the first film, Gill elaborates on his path of becoming a cricketer and also emphasizes the role of his father in his journey, which helps him to target his “Khoobsurat Chinta” which is playing cricket for his country.
The other segments are four short product films that include two-wheeler loans, home loans, and business loans.
Speaking on the campaign, Abonty Banerjee, Chief Operating Officer of Digital and Marketing, said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”
Tata Capital Limited is an Indian financial and investment services firm. The company is headquartered in Mumbai and operates over 100 branches around the country. Consumer loans, wealth management, business financing, and infrastructure finance are among the services provided by the company.