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Happy Birthday Virat Kohli: An advertiser’s dream and an ace investor

Virat's penchant for fervour isn't just limited to the cricket pitch, he expanded his horizon and excelled on the business pitch similar to the sport.

The former Indian captain and one of the greatest cricketers to ever grace the sport, Virat Kohli, turned 34 today i.e. November 5, 2022.

The number three Indian batter burst out on the scene when he used to play the role of a finisher for the Indian Premier League (IPL) side, Royal Challengers Bangalore (RCB). The Delhi cricketer received his maiden India call in August 2008 against Sri Lanka. The former captain of RCB took his time to settle into the ODI setup of the game, but things turned for good following his maiden century against Sri Lanka where he also stitched a match-winning partnership with fellow Delhi cricketer, Gautam Gambhir. This century was a commencement of an outstanding career in the 50-over format. So far, Kohli has played 262 ODI matches and amassed a massive 12344 runs, he is the second-highest Indian run-scorer in the format and fifth overall. He is also second to the great Sachin Tendulkar in the list of most centuries in the 50-over format.

The cricketer who has mastered the cover drive had to wait three years after his international debut for his maiden Indian Test selection. He made his Test debut in 2011 against West Indies and since then he hasn’t looked back. In 102 Test matches, Kohli has 8074 runs under his belt. The ICC Cricketer of the Decade (2010-19) played his first game in the shortest format in 2010 against Zimbabwe and 12 years later, he has emerged as the cricketer with the most runs in T20Is with 3932 runs. Earlier this year in the Asia Cup 2022, he scored his first-ever T20I century which also brought his much-awaited 71st international century.

Virat’s penchant for fervour isn’t just limited to the cricket pitch, he expanded his horizon and excelled on the business pitch similar to the sport. If legendary cricketers like Sunil Gavaskar and Kapil Dev are pioneers of sports marketing in India then Kohli is the one who shifted the paradigm through a potent stint in the sport along with an exuberant mass appeal. Kohli has the 17th most-followed Instagram account, the third most-followed athlete and the most-followed individual from Asia. The beau of the Bollywood actor, Anushka Sharma, charges approximately INR 8.9 crore for a single Instagram post, he is 14th on the list of the highest earners on the social media platform. Kohli has been an advertiser’s dream for the past few years, even a dip in his form didn’t affect his brand value. The cricketer currently is the epitome of sports marketing, his lucrative investments and endorsement deals have prodigiously enhanced his net worth over the years and have made him the richest cricketer across the globe. On a day when Kohli turns a year older and wiser, let’s take a look at his enormous endorsements, net worth, investments and charity:

Endorsements:

A player of Kohli’s stature, whose batting is second to none among the current generation along with a humongous mass appeal, bellwethers to a rich endorsement portfolio.

In one of the recent developments, the bewitching batter was onboarded as the brand ambassador by a luxury residential community in Alibaug, Avas Living.

toothsi, the smile makeover and wellness brand, also roped in the esteemed cricketer and his wife as brand ambassadors.

Earlier this year in March, the RCB batter was appointed as a brand ambassador along as an investor by Rage Coffee

The celebrity couple was yet again named the brand ambassador by the homegrown plant-based meat brand, Blue Tribe. The two well-known individuals also joined the company as an investor.

Fire-Boltt, the Indian wearable brand, also enrolled Kohli as a brand ambassador in the previous year.

In September 2021, the astute batter became a global brand endorser as well as an athlete investor of the wellness brand, Hyperice.

Apart from the aforementioned brands, the former Indian skipper also had associations with Digit Insurance, Mobile Premier League (MPL), Puma, VIVO, Herbalife Nutrition, Vize, Great Learning, iQOO, Wellman, Himalaya, Blue Star, Myntra, Hero MotoCorp, Google Duo, Volini, Audi, Tissot, Too Yumm, Wrogn, MuveAcoustics, Manyavar, MRF Tyres, Uber India, Valvoline, Philips India, Boost Energy Drink, American Tourister, Shyam Steel, Vicks India, and Muthoot FinCorp.

Investments:

Just like his endorsements, Kohli also has a rich investment portfolio. Companies funded by the cricketer are Rage Coffee, Blue Tribe, Sport Convo, Universal Sportsbiz, Galactus Funware Technology Pvt Ltd, Digit, Chisel Fitness, and Hyperice.

Companies owned by Kohli are One8 Commune, Nueva, Puma One8, FC Goa, Wrogn, and Stepathlon Kids.

Net Worth:

Kohli is the richest cricketer in the world, he edged out the likes of Mahendra Singh Dhoni and Tendulkar to grab the top spot. His net worth is estimated to be around INR 1010 crore. A large amount of his fortune can be attributed to his endorsement deals and investments along with the salary which he receives from the Board of Control for Cricket in India (BCCI) and RCB.

Kohli has a lavish apartment in Omkar 1973 in Worli, Mumbai. He resides on the 35th floor of the building and the total worth of his flat is around INR 34 crore.

The Indian celebrity’s garage is as luxurious as his endorsements and investments. Audi A8L W12 Quattro, Audi S6, Audi R8 V10 Plus, Audi R8 LMX, Audi A8 L, Audi Q8, Audi S5, Audi RS 5, Renault Duster, Toyota Fortuner, Range Rover Vogue, Bentley Continental GT, Bentley Continental, and Flying Spur.

Charity:

Kohli set up an organisation named Virat Kohli Foundation (VKF) in 2013 to make India a superpower in sports along with backing athletes to achieve their dreams.

In 2020, Kohli donated all the profit from the sale of a new healthcare product, Vize, which onboarded him as a brand ambassador.

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