Wellness brand Hyperice has signed the Indian cricketer Virat Kohli as its global brand ambassador as well as athlete-investor. The brand combines with the extremely popular public phenomenon to expand its consumer base. According to research, India is amongst the top three markets for sports wellness brands.
Virat Kohli will work in tandem with Hyperice to create awareness amongst Indians of sports wellness and the importance of it in daily lives. Hyperice is a very well known name and serves fitness enthusiasts in a wide category. The organisation have acknowledged that Kohli is essential for their local marketing process.
Hyperice has launched many new products such as Hypervolt (percussion line), Normatec (dynamic air compression), Vyper and Hypersphere (vibration), Venom (thermal technology), Core by Hyperice (mind technology) and Hyperice X (contrast therapy).
“Virat Kohli joins an unmatched list of elite global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA Tour champion Rickie Fowler,” a Hyperice offical statement said.
“India is one of our top three expansion markets, so we are putting significant resources toward growing the category in India. Hyperice is approaching a billion dollar valuation, and we believe Virat’s involvement in our global expansion will play a significant role in helping increase our valuation,” a spokesperson said.
“Consumers across the country will have access to our wellness technology products through Croma and on the Hyperice India website. Hyperice is rapidly expanding in countries throughout the globe and views India as a priority market for further expansion,” the spokesperson said.