Virat Kohli, one of the greatest players of the current era, has been doing wonders on and off the field. The former skipper has the ability to pull spectators to the stadium and also possesses the skill to attract brands. The year 2022 was a bumpy ride for the superstar athlete on the cricket pitch but his outing on the commercial pitch had an uphill graph.
Kohli continued to stay among the favourite athletes of brands and he prolonged to amass endorsement deals throughout the year. The Delhi cricketer is followed by 229 million people on Instagram and brands team up with the 34-year-old to leverage his massive following on the platform. The superstar stature of the cricketer and a humongous pull off the field has helped him accumulate INR 256.52 crore through brand endorsements in 2022.
Kohli seems to be in his very own league as the Indian skipper, Rohit Sharma, has acquired the second spot on the list with INR 74.47 crore. The difference between the Royal Challengers Bangalore (RCB) player and the second-best Indian sportsperson on the list is just mind-boggling. The prime Indian pacer, Jasprit Bumrah, has occupied the third position by earning INR 57.92 crore.
For the foreseeable future, Virat is likely to continue to be the undisputed Indian athlete on the commercial pitch. Here are some of Virat Kohli’s 2022 endorsements:
In February 2022, the plant-based meat company, Blue Tribe, hired Virat and his wife Anushka Sharma as brand ambassadors. The famous couple invested in the company as well.
The two pushed a meat-free lifestyle through this project.
Additionally, in March 2022, Kohli made an undisclosed investment in Rage Coffee, a manufacturer of packaged coffee goods. Kohli was also designated as the company’s brand ambassador in this partnership.
Once again along with his celebrity wife Anushka Sharma, Kohli inked an association with a smile makeover and wellness brand, toothsi. In their capacity as brand representatives, the couple promoted and supported the use of modern clear aligners for teeth straightening.
In late September, the former captain of RCB partnered with Alibaug’s Avas Living to serve as the community’s brand ambassador.
Early in December, there was a significant event when Virat Kohli was also named the brand ambassador of Noise, one of the top lifestyle tech companies. The illustrious batter was a part of a campaign that included all touchpoints in this process.
Along with the numerous high-profile brand endorsement contracts Kohli earned this year, he also participated in advertising campaigns alongside his current companions.
The top order batter worked with brands like Muthoot FinCorp, American Tourister, Go Digit, Myntra, Great Learning, and Shyam Steel.