The Premier League (PL) club, Fulham FC have inked a sponsorship extension with the bookmaker brand, Fitzdares.
The PL team initially welcomed the company during the 2022-2023 campaign as the official betting partner, when Fulham supporters took advantage of a range of matchday activations. The alliance now commits to maintaining its emphasis on athletic traditions and ideals.
Additionally, it was announced that Fitzdares plans to enhance Craven Cottage with a deluxe 30-seater lounge that would provide one of the greatest Premier League views.
Fitzdares commissioned sports artist Bill Butcher to create the artwork for the lounge, while Rossana Bossom was in charge of designing the interiors of Fitzdares’ opulent Mayfair Club and 5 Hertford Street locations.
Furthermore, the bookmaker brand will also organize members-only events on non-matchdays that will broadcast highlights from other major sporting events, including the Cheltenham Festival, Wimbledon, Royal Ascot, and numerous darts exhibitions.
Will Woodhams, Fitzdares CEO, commented, “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the club’s new Partner Lounge.”
Jon Don-Carolis, Fulham FC Club Commercial Director, said, “The incredible foundations which were created during the first year of the partnership between London’s original football club and the world’s oldest bookmakers made it a natural decision to extend, we were delighted. The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continues to promote the importance of responsible gambling to our fans.”
Before this announcement, the team also developed partnerships with Britvic, Ebury, WebBeds, GRIDSERVE, SBOTOP, Acronis and Royal Caribbean International. Fulham FC are currently 12th in the standings with 11 points courtesy of three wins and two draws.