In this development, the online bookmaker has been announced as the new principal partner for the 2023/24 season.
As part of the deal, the official jerseys of the men’s first team will have the SBOTOP logo on the front, and the practice kit will also have it on the sleeve. During preseason, when the squad travels to North America as part of the Premier League July Summer Series, fans will get the first look at the new team attire.
Bill Mummery, SBOTOP Chief Executive Officer, said, “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the US.”
Further information on the agreement indicated that SBOTOP would also receive additional brand exposure at Craven Cottage, Fulham’s home stadium, in addition to the front-of-shirt sponsorship agreement.
Jon Don-Carolis, Fulham FC Commercial Director, said, “We are pleased to welcome SBOTOP as our Front of Shirt partner as we continue our exciting journey in the Premier League. The coveted front-of-shirt sponsorship plays an integral part in keeping the Club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”
The PL’s top clubs produced a vote in favour of a league-wide ban on front-of-shirt gambling arrangements earlier in April, which has since become a heated subject. However, as part of the UK government’s larger effort to make gambling in the nation safer for everyone, the ban has been given a transitional phase and is anticipated to be completely implemented from the 2026–2027 season.