Following this deal, the brand has been named the club’s official soft drink and tonic supplier until 2026.
Britvic has a long history and legacy, having been established in England in the 1930s. Britvic Soft Drinks now produces, promotes, and sells 38 well-known brands in more than 100 nations. Britvic, which offers a variety of regional family favourites and quality international brands, will provide a flavour for every occasion to Craven Cottage and Fulham Pier.
Britvic aspires to be the most dynamic soft drink company, paving the way for a brighter tomorrow. Customers may choose from a variety of family favourites and top-of-the-line luxury premium brands.
Adam Russell, Director of Foodservice & Licensed at Britvic Soft Drinks, commented, “We are proud to partner with Fulham FC. We’re excited to see how the Fulham Pier can become a new leisure destination in London, and while people are here socialising, we are pleased to play our part in elevating their experience through the portfolio of brands we will be supplying.”
Commercial Director at Fulham Football Club, Jon Don-Carolis, said, “We’re excited to welcome Britvic to the Fulham family. Britvic’s combination of rich heritage and modern innovation make them uniquely placed to add value across both Craven Cottage and Fulham Pier, and to help both football supporters and visitors to our wonderful locality enjoy life’s everyday moments.”
Prior to this announcement, the team also inked partnerships with Ebury, WebBeds, GRIDSERVE, SBOTOP, Acronis and Royal Caribbean International. Fulham FC are currently 11th on the points table with eight points courtesy of two wins and draws, each.