Fulham FC, the Premier League (PL) club, have announced a sponsorship deal with a cruise line company, Royal Caribbean International (RCI).
In this development, the brand is set to serve as the official family partner of the club for the 2023/24 season.
Welcome aboard, @RoyalCaribbean.
— Fulham Football Club (@FulhamFC) June 29, 2023
Our Official Family Partner for the 2023/24 season.
In this deal, all of Fulham’s academy teams will be decked out in jerseys with the RCI emblem on the front, while the Fulham FC women’s outfits will have it on the back.
Royal Caribbean International, formerly Royal Caribbean Cruise Line (RCCL), is a cruise line company that was established in Norway in 1968 and has been a fully-owned subsidiary of Royal Caribbean Group since 1997. Its headquarters are in Miami, Florida, and it ranks second in terms of passenger volume and as the largest cruise line in terms of revenue.
Royal Caribbean has been arranging amazing family vacations and getaways for friends all over the world for more than 50 years. Along with providing digital and in-stadium branding, Royal Caribbean will work with the club to provide matchday experiences geared towards families.
Ben Bouldin, Vice-President, EMEA at Royal Caribbean, said, “Family is at the core of everything we do and we’re excited to partner with a club that has the same ethos and values as us. There is a strong synergy between how families react to the world’s most watched sports league and to our game-changing ships, we can’t wait to amplify this. This partnership with Fulham FC gives us an incredible opportunity to broaden our reach and visibility within a loyal and dedicated audience.”
Jon Don-Carolis, Commercial Director, Fulham FC, said, “We’re immensely proud of our history as a family club. Royal Caribbean, with their proven record of innovation and service excellence, will be a valuable partner with whom we can deliver more personal experiences for families at the heart of our football community.”
Jordan Neville, Commercial Director of Nevolution, who helped broker the deal, commented, “We are really delighted to see this partnership announced, it’s been great to have such a significant involvement in securing Royal Caribbean as the Official Family Partner of Fulham Football Club.
“We look forward to supporting Fulham FC and Royal Caribbean throughout their partnership term and beyond.”
Prior to this sponsorship development, the PL team also announced an agreement with the global online betting platform, SBOTOP.