USA Cricket, the governing body of cricket in the United States, has announced a major sponsorship deal with the Indian dairy giant, Amul.
For the upcoming ICC Men’s T20 World Cup 2024, Amul will serve as the lead arm sponsor for the USA men’s national cricket team throughout the tournament.
This partnership signifies Amul’s commitment to fostering cricket globally and supporting the growth of the sport in the USA.
Venu Pisike, Chairman of USA Cricket, expressed his pleasure by stating, “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”
Jayen Mehta, Managing Director of Amul, added, “Milk is the world’s original energy drink and is consumed by sportspersons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in the USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”
Amul, short for Anand Milk Union Limited, is a leading Indian dairy cooperative. Founded in 1946, the dairy company is known for its wide range of milk products like butter, cheese, and ice cream. Amul is credited with playing a key role in India’s “White Revolution,” which made the country the world’s largest milk producer. It’s a cooperative organization owned by millions of milk producers in Gujarat and is known for its iconic mascot – the Amul girl.
Amul has also been named the official sponsor of the South African team for the upcoming multination cricket tournament.
The United States Cricket team is gearing up for a historic T20 World Cup on home soil. The tournament, co-hosted with the West Indies, kicks off in June and marks the first time the participation of the US in a cricket World Cup. Their journey begins on June 2 against Canada, followed by matches against cricketing giants Pakistan, India, and Ireland.