Extreme E, the electric off-road racing series, has announced a multi-year extension of its broadcast partnership with Warner Bros. Discovery – home to Eurosport and Discovery+.
This new agreement expands Extreme E’s reach to over 50 territories across Europe. Viewers can enjoy world-class coverage of the series on Eurosport, featuring live races, highlights shows, and on-demand access – all delivered in local languages.
The renewed deal ensures continued coverage of Extreme E races on Eurosport in various European territories, including Austria, Denmark, Finland, Germany, Italy, Netherlands, Norway, Sweden, the United Kingdom, and Ireland. Additionally, starting in Spring 2024, Extreme E races will be available on Max, gradually replacing Discovery+ and the Eurosport app in 24 European countries.
Extreme E will be featured alongside established motorsport series like Formula E and the FIM Endurance World Championship, including the iconic 24 Hours of Le Mans.
Ali Russell, Managing Director of Extreme E, said, “We are delighted to extend our partnership with one of the world’s most recognised sports broadcasters, Eurosport. Their global reach has allowed us to highlight key climate issues at our race locations alongside the exciting racing action. This new multi-year deal will cement our ability to showcase our unique gender-equal talented driver line-ups within our teams, as well as green technology and our sustainability efforts to an engaged audience. As we sit in Eurosport’s sustainable motorsport portfolio, we can also continue the effort in promoting green mobility, which is the future.”
Trojan Paillot, SVP of Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said, “We’re pleased to renew our long-term partnership with Extreme E to further strengthen our varied multi-market motorsport offer which continues to connect millions of fans with the most exhilarating two and four-wheeled racing series. The depth and breadth of our channels and platforms in Europe make us the perfect broadcast partner. In addition, by capitalising on our storytelling ability, we will accelerate our mission to shine a light on environmental issues and drive our joint undertaking with Extreme E to demonstrate the power of sport in inspiring a sustainable future.”
Extreme E, in February, announced key partnerships. Kempower joined as the official charging partner while EY continues its commitment as the official sustainability partner. Additionally, RTVE expanded the competition’s reach in Spain.
Warner’s Bros. Discovery is a renowned entity in the world of sports broadcasting. It encompasses a diverse portfolio of sports brands and channels, including the renowned Eurosport in Europe, the recently launched TNT Sports in the United States, and the streaming platform Max.