The sport-for-purpose electric racing series, Extreme E has announced a sponsorship extension with one of the largest professional services networks in the world, EY.
As part of the agreement, the brand will continue to remain Extreme E’s official sustainability partner for the 2024 season.
Already heavily involved in Extreme E’s operations, EY is a global leader in assurance, consultancy, strategy, transactions, and tax services. Since joining the championship in 2020, EY has helped the series maintain its commitment to leaving a positive legacy while reducing its total environmental impact.
EY became Extreme E’s official sustainability partner last year, marking a major milestone in the company’s partnership with the tournament. The addition of “XE Talks” and “Thought Leadership” Panels, which feature enlightening talks from business executives, non-profit organisations, and the Extreme E Scientific Committee, brought new elements to racing weekends and events.
While Extreme E seeks to ‘race without a trace,’ the structure given by EY has enabled the competition to reduce its environmental effect in all of its distant racing locations. Both pre- and post-race impact evaluations enabled Extreme E to strategically organise its manoeuvres in these areas and move towards a future that is more environmentally friendly.
Additionally, with this newly extended deal, Extreme E and EY will keep collaborating to create the yearly sustainability report for the tournament. This highlights accomplishments in environmental goals, diversity and inclusion pledges, and sustainability programmes, and it points out areas where the series could continue enhancing its good effects.
Ali Russell, Managing Director of Extreme E, said, “EY have been imperative in our work towards minimising our impact at race locations and leaving a lasting positive legacy. The new initiatives introduced in 2023 were a brilliant addition to race weekends as they help keep Extreme E at the forefront of sustainable impact. We are excited to collaborate once again in 2024 and build on the great progress we have already made together.”
Serge Colle, EY Global Energy & Resources Leader, commented, “Electrification in mobility is gathering pace, fuelled by government policy and consumer demand. The EY organisation is delighted to collaborate with Extreme E, who are utilising the power and influence of sport to highlight the impact of climate change and the benefits of electric vehicle adoption.
“This collaboration not only amplifies a commitment to sustainable development but also aligns with the EY vision to accelerate the transition to a low-carbon economy, leveraging innovative solutions and collaborative efforts for a greener future.”
Matt Bell, EY Global Climate Change & Sustainability Services Leader, said, “EY is thrilled to continue its collaboration as Extreme E’s Official Sustainability Partner this year. EY teams’ knowledge, capabilities and insight around climate change, sustainability, and broader environmental impact means that this collaboration is underpinned by a shared commitment, passion, and sense of purpose. Extreme E remains a powerful example of how a business can successfully transition to a sustainable business model.
“EY teams remain excited to be supporting Extreme E in helping it to realise its ambition to minimise the sport’s carbon footprint whilst driving broader awareness of the planet’s climate crisis, and crucially leavinge a more sustainable future for tomorrow’s generation.”