The Indian Premier League (IPL) team, Delhi Capitals (DC) had a rough start to this year’s edition as they lost their first five games. This is their second-longest losing streak. Before this, the team, when it was previously known as Delhi Daredevils (DD), suffered six successive losses at the start of the 2013 season.
Nevertheless, on the contrary, the David Warner-led side had a successful outing when it came to the off-field performance. The team, for the ongoing season, roped in numerous brands as sponsors.
Let’s take a look at the sponsorship portfolio of the Delhi-based team for the ongoing season:
Principal Sponsors: JSW Group, Greenpanel and DP World
The Mumbai-based JSW Group is a multinational conglomerate. It is a division of the O.P. Jindal Group and is headed by Sajjan Jindal. Steel, energy, infrastructure, cement, and paints are just a few of the Group’s numerous commercial ventures that it operates in India, the United States, South America, and Africa. As part of the deal, the brand’s emblem is placed on the front of the playing and training jerseys.
Greenpanel is India’s biggest producer of wood panels and its state-of-the-art production sites in Uttarakhand and Andhra Pradesh produce high-quality medium-density fibreboard (MDF), plywood, decorative veneers, flooring, and doors. The training and playing jerseys have the brand’s logo on the right upper chest.
DP World is a multinational logistics company based in Dubai, United Arab Emirates. The firm specialised in port operations, free trade zones, freight logistics, and maritime services. The company’s logo is featured on the back of the training and playing jersey.
Associate Sponsors: GMR Group, Royal Stag, Jio, JBL, Zed Black, Mahindra and Mahindra and Galaxy Basmati Rice
GMR Group, based in New Delhi, has been developing initiatives in areas of rapid development such as airports, energy, transportation, and urban infrastructure. The company’s logo is featured on the leading arm of the playing and training jersey.
Among Indian spirits, Seagram’s Royal Stag is a renowned brand. The brand emerged as the forerunner of the scotch malt and grain alcohol revolution in India, reinventing the spirits market with a blend of premium ingredients from around the world. The firm’s brand is featured on the non-leading arm of the training and playing jersey.
The Indian telecom operator Jio’s LTE network covers all 22 telecom circuits, and the company aspires to link all of India with its blazing-fast 4G and 5G networks. Along with Royal Stag, Jio’s logo is also included on the non-leading arm of the jersey.
JBL is an American audio equipment manufacturer headquartered in Los Angeles, California. For the past 75 years, the industry’s premier brand has provided spectacular user audio experiences. The brand’s logo is placed on the leading side of the caps and helmets of the official team members.
Zed Black is currently one of the biggest three agarbatti companies in India. It is not just one of India’s leading exporters of incense sticks, but also one of the top dealers of agarbatti. The brand’s logo is featured on the non-leading side of the training and playing trousers.
Mahindra & Mahindra is a subsidiary of the Mahindra Group. The company is a prominent manufacturer of sport utility vehicles, trucks, and agricultural tractors, and it operates in both domestic and foreign markets. The conglomerate began as a steel trading company in 1945. The logo of the firm is visible on the back of the caps and helmets.
Galaxy Basmati Rice is the nation’s longest-lasting quick-cooking brown basmati rice, created with German VDF Technology. The particular basmati rice brand has a lot of fibre, protein, magnesium, calcium, phosphorus, and vitamins B1 and B6. The logo of the brand is visible on the leading side of the trousers.
Official Partners: FanCraze, BKT Tires, Dream11, Bira91, FanCode Shop, EUME, JioCinema, Bisleri, Wrogn, Medulance, BigAnt Studios, Fever FM, 94.3 Radio One, Punjab Fever, HRX, Karan & Moin, Asian Footwears and Amul Organic
Fans can utilise, collect, trade, and interact with sports through NFTs on FanCraze, a high-end cricket NFT platform. The NFT company has a long history of collaborating with cricket leagues and teams.
BKT Tires, also known as Balkrishna Industries Limited, is an Indian multinational tyre manufacturer that creates off-highway tyres used in specialised markets like mining, agriculture, and gardening.
Dream11 is an Indian sports fantasy platform that was established in 2008 and has its current headquarters in Mumbai, Maharashtra. Users can play fantasy cricket, hockey, kabaddi, and many more games on the platform and compete for thrilling rewards.
One of the best beer brands to come out of India, Bira91 is well-known on a global scale. The brand aims to raise the standard for beer flavour enhancement.
FanCode Shop is an online supplier of sports fan gear that provides easy access to a variety of real and fairly priced fan gear from leading sports brands.
One of the leading travel and leisure businesses, EUME uses innovative and successful techniques to produce stylish backpacks, laptop sleeves, purses, and other goods. The company was started by Pranay Parekh and Naina Parekh.
JioCinema, an Indian OTT streaming and on-demand video advertising service, debuted on September 5, 2016, with an extensive collection of movies, TV shows, web series, music videos, documentaries, and sports.
Bisleri, an elite bottled water brand, offers both bottled water and soft drinks. The firm has 135 functional units, a 3000 distributor network, and 5000 distribution trucks.
Wrogn, a brand that specialises in stylish apparel for young people, offers a broad and unique library of stylish and interesting clothing alternatives, including shirts, T-shirts, sweatshirts, sweaters, and jackets to boost your style quotient with a multitude of different colours, styles, and designs that go above and beyond the standard.
Medulance, India’s first GPS-based technology portal, intends to give quick and dependable on-the-spot medical aid. The company was created in 2017, and customers can get help by booking an ambulance in an emergency.
Big Ant Studios Pty Ltd is a Melbourne-based Australian video game developer. The business, which was founded in 2001 by the chief executive officer, Ross Symons, focuses on the development of sports games.
Fever FM, with over 16 million listeners, is the country’s fastest-growing modern Bollywood station and a mecca for the youth. Fever FM has aired content from a variety of genres since its inception.
94.3 Radio One is an Indian commercial radio network operated by HT Media. It maintains stations in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata, and Pune.
Punjabi Fever is the first trendy Punjabi radio station packed with enthusiasm, driven by Punjabi songs and prominent individuals, and operated by RJs with a youthful and dynamic style.
HRX is the nation’s first celebrity brand devoted to sports and active living. Exceed Entertainment and Hrithik Roshan launched the company.
Karan & Moin is a luxury men’s apparel company situated in New Delhi that designs a wide assortment of suits, tuxedos, blazers, and traditional men’s attires to help men boost their fashion factor.
Asian Footwears, one of India’s fastest-rising and most popular footwear brands, makes shoes that are made to last on any surface. It additionally guarantees that the art of shoemaking remains innovative.
Last but not least in this category, Amul Organics, i.e. a division of Amul, is a leader in the production of organic agro-based goods including wheat flour and various pulses.
Exclusive Ticketing Partner: Paytm Insider and Paytm
Talking about Paytm’s subsidiary, Paytm Insider, the platform makes it easier for customers to reserve and purchase tickets for events like sports and movies.
Lastly, a worldwide financial technology business with headquarters in Noida, Paytm is an Indian corporation that specialises in digital payments and financial services. Under One97 Communications, it was started in 2010 by Vijay Shekhar Sharma.