Greenpanel, a prominent wood panel manufacturer, has forged a new alliance with Delhi Capitals (DC) for the upcoming Women’s Premier League (WPL) season. As the official partner of DC, Greenpanel is set to amplify its presence in the realm of sports marketing.
Scheduled to kick off on February 23, the WPL 2024 season awaits an exciting opportunity for the wood panel manufacturer to bolster its brand recognition and reach a broader audience.
To celebrate this collaboration, Greenpanel will roll out a dynamic digital campaign, an extension of its acclaimed brand campaign, “MDF ka Doosra Naam.” This campaign aims to intertwine the superior quality of Greenpanel’s products with the invincible spirit and prowess of the Delhi-based women’s team.
Through captivating content disseminated across various digital platforms, Greenpanel endeavours to forge deeper connections with its target demographic, resonating with viewers on a profound level.
Shobhan Mittal, MD & CEO, Greenpanel Industries, said, “We are delighted to partner with the Delhi Capitals for the WPL 2024 season. We are the principal partners of IPL and with this association, we take our partnership with Delhi Capitals franchise forward to garner more reach for the brand and show our commitment towards women empowerment”.
Sukhvinder Singh, Interim CEO, Delhi Capitals, said, “It has been a wonderful association with Greenpanel on IPL, and we are delighted to see the association extend to our WPL team. We value their passion and vision for cricket, and particularly Delhi Capitals Women’s team to make a positive impact for their brand. We look forward to our continued association to deliver success both on and off the pitch.”
Greenpanel is a leading manufacturer of wood panels in India. They specialize in producing MDF (Medium Density Fiberboard) and other wood-based panels. In recent years, Greenpanel has expanded its presence through sponsorship collaborations with various Delhi Capitals teams across different cricket leagues such as the Indian Premier League (IPL), WPL, and South Africa T20 League (SA20).
DC will kick off their campaign in the inaugural match of the season against the defending champions Mumbai Indians (MI). Boasting a dynamic blend of international prowess, Indian cricket sensations and local talent, the Delhi-based team is a force to reckon with. The second leg of matches is set to unfold at the team’s home ground, which makes the side a sincere candidate for lifting the WPL trophy.