Cognizant Major League Cricket (MLC), the United States’ professional T20 cricket league, has secured a new multi-year partnership with Stake, a leading online casino platform.
The partnership will see Stake sponsor contests throughout the season, culminating in sponsoring the Most Valuable Player (MVP) award.
Akhil Sarin, Chief Marketing Officer for Stake, said, “We thoroughly enjoyed MLC’s inaugural season in 2023 and jumped at the chance to become an Official Partner for 2024 and beyond. With the T20 World Cup taking place on US soil later in the year, we see this as a breakout year for cricket in the US and can’t wait to be a part of it.”
Vijay Srinivasan, Co-Founder, Major League Cricket, said, “MLC is thrilled to welcome Stake as an official partner to help support the growth of the league and the game of cricket in America. We’re excited to be partnering with a renowned company that supports many global sports properties.”
Stake boasts the highest transaction volume in the online casino world. The company has established a strong presence in the sports sponsorship landscape via partnerships with UFC, Everton FC (Premier League), and the Stake F1 Team. The entity’s business model focuses on offering the highest return to player (RTP) rates, attracting a massive user base.
The 2023 MLC season marked a watershed moment for American cricket. It introduced high-calibre domestic T20 action to the US, with matches in Texas and North Carolina experiencing sell-out crowds. Further solidifying its position, MLC recently announced Cognizant, a major American IT services company, as its title sponsor, with Royal joining as a signature partner.
The highly anticipated T20 tournament kicks off on July 4, featuring some of the world’s best cricket players. The Grand Prairie Cricket Stadium in Texas has been confirmed as a venue, with additional locations to be announced soon.