Cognizant Major League Cricket (MLC), the professional Twenty20 cricket league in the United States, has announced the return of Royal as a signature partner for the upcoming season.
This exciting partnership renewal brings back a taste of India for cricket fans in the US.
Royal, the leading brand of Basmati and Sona Masoori rice in America, will offer fans the chance to savour authentic South Asian cuisine alongside the high-octane action on the pitch throughout the 2024 MLC season.
During the inaugural season in 2023, Royal successfully introduced cricket fans to its delicious offerings at matches. This year, fans can look forward to sampling Royal’s best-selling products, including the 2024 SELF Pantry Award-winning Ready-to-Heat Basmati Rice. Additionally, fans can expect branded giveaways and experience the brand’s refreshed packaging design, all kicking off on opening night, July 4, 2024.
Abhinav Arora, President of LT Foods Americas, the renowned global culinary enterprise behind Royal®, said, “Being an official partner during Major League Cricket’s inaugural season was a tremendous honor for Royal and we are thrilled to extend our partnership with Major League Cricket for a second time, aiming to bring the rich culture, authentic cuisine, and vibrant flavors of South Asia to cricket enthusiasts across the United States. The success of the inaugural season has only fueled our excitement for the upcoming season and the chance to further enhance the cricketing and culinary experience for fans nationwide with a taste of Royal’s delicious offerings.”
Vijay Srinivasan, Co-Founder, Major League Cricket, said, “MLC is delighted to welcome back Royal® brand for a second season as an official partner, continuing their fantastic commitment to building cricket in America. Fans flocked to sample Royal®’s authentic South Asian dishes at our matches last summer and that added to a unique atmosphere for professional sports in America. We’re also excited to see who will claim the Royal® Leading Run Scorer award this summer to follow Nicholas Pooran’s incredible efforts in the inaugural season.”
The 2023 MLC season marked a significant turning point for American cricket. It delivered world-class domestic T20 action to the US for the first time, with many matches selling out in Texas and North Carolina. Further solidifying its position, MLC recently announced Cognizant, a major American IT services company, as its official title sponsor for the upcoming season.
The highly anticipated MLC season returns in exactly 100 days, on July 4. Confirmed venues include the Grand Prairie Cricket Stadium in Texas, with additional locations to be announced soon.