The professional cricket league in the United States, Major League Cricket (MLC) has announced Cognizant, an American multinational IT services and consulting company, as its official title sponsor.
This multi-year agreement has marked a significant step forward for MLC, solidifying long-term support for the development of cricket in the USA.
Vijay Srinivasan, Co-Founder, Major League Cricket, said, “Major League Cricket is thrilled to welcome Cognizant as our title sponsor, starting with season two of MLC this summer. This multi-year partnership will help enable the continued growth of MLC and cricket in America as this new era in the United States for the world’s second-largest sport continues to bloom.”
Ravi Kumar S, Chief Executive Officer, Cognizant, said, “Cognizant is excited to support Major League Cricket’s vision, inspiring the next generation of cricket players. Our extended relationship with MLC will help us create deeper connections with our clients and associates, while giving back to the communities where we work and play through outreach and education to help invite historically excluded groups into sports and technology.“
Cognizant helps businesses modernize their technology, improve processes, and create better experiences for their customers. The tech giant has made moves into sports by collaborating with Formula One’s Aston Martin team, SailGP, and the Football Association (FA).
MLC is the first professional Twenty20 cricket league in the United States. Launched in 2023, it features six teams representing major US cities and the second season will get underway on July 4, 2024.