Following this development, Stake has been named the title partner of the team, and the team has been renamed to “Alfa Romeo F1 Team Stake”.
The company plans to reach out to wider audiences with this partnership and work towards building a host of surreal experiences and events worldwide during the F1 season. Apart from this latest partnership with the F1 team, the company has already signed associations with Everton Football Club, UFC, Drake and the former Argentine player, Sergio Agüero.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative said, “We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans”.
Bijan Tehrani, Co-Founder of Stake commented, “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena”.