The Indian Super League (ISL) team, Chennaiyin FC (CFC) have announced a new sponsorship association with men’s innerwear and athleisure brand, GenX. Following this deal, the brand is set to become the club’s associate sponsor for the upcoming 2022-23 season.
GenX, which is associated with Lux Industries Limited, has a foremost budget-friendly variety of men’s athleisure and innerwear. This is the company’s first collaboration with a major football club.
Chennaiyin FC, co-owner, Vita Dani said, “GenX is a youth centric addition to the Lux Industries JM Hosiery Group and is a homegrown brand from Tirupur. We at Chennaiyin FC welcome them on board, in what is going to be a special season back home at the Marina Arena. We have always enjoyed working with Tamil Nadu based brands, and look forward to a fruitful association with GenX.”
In this new sponsorship alliance, GenX will use unique advertising rights to interact with the club’s fan base. Along with this, the company will also have its logo featured underneath the neck on the front of CFC match and training jerseys.
Commenting on the partnership, Navin Kumar Todi, Director, Lux Industries Ltd., commented, “We are thrilled to join the Chennaiyan FC family as a sponsor and collaborate with a club that has a legacy of winning the ISL and inspiring individuals. As GenX is a youth brand catering to men, we believe that this opportunity is ideal to engage with our target audience.
“GenX – the brand that deals with innerwear, casual wear and athleisure wear has been expanding rapidly, and we are optimistic that this association will enable us to expand our consumer base and accelerate growth. Together, we are confident in our ability to excite the Chennaiyin FC fans this season. We look forward to a great season for the club and wish them the best of luck!”
For the upcoming season, the Chennai-based team has also announced an alliance with Parimatch News as the principal sponsor. They also have an extended collaboration with Biker’s.
The two times ISL winners will commence their season against ATK Mohan Bagan on October 10.