The Indian Super League (ISL) team, Chennaiyin FC have announced a new sponsorship association with a sports news outlet, Parimatch News. As part of the agreement, the news provider is all set to become the principal sponsor of the two-time ISL champions.
Parimatch is committed to providing high-quality sports coverage and cutting-edge analytics to sports fans everywhere around the globe.
PMI, which is a services provider involved in the creation and execution of the Parimatch News brand’s expansion strategy revealed the new initiative and is all set to experience the country’s football sector’s ascension.
Parimatch News makes an additional step toward investing in sports other than cricket by signing this agreement. It is part of the company’s strategy to increase its India footprint by promoting the sport of football and securing that talent can develop from scratch.
Vita Dani, Co-owner of Chennaiyin FC, said, “We are glad to have PariMatch News on board with us in a season where fans will be back in stadiums, after two years. We at CFC welcome them to the club and hope for a successful season together, both on and off the pitch.”
Dmitry Belianin, CCO, Parimatch International, commented, “The Indian Super League is something every football fan in the country has come to embrace. It shows how far the beautiful game has evolved in India, and also its potential to grow further. By associating with Chennaiyin FC as a sponsor, Parimatch News is proud to contribute to the league’s journey towards becoming the storehouse of talent for the national team. The Chennai fans bring so much passion in their support for their team, and I can’t wait for the new season to start, and to hopefully see the Marina Machans celebrate a third title!”