The Indian Super League (ISL) team, Chennaiyin FC (CFC) have announced that they have extended their collaboration with men’s grooming brand, Biker’s. As part of the deal, the company will be the team’s associate sponsor until the end of 2022/23 season.
Biker’s, a CavinKare group company, is a young and expanding men’s grooming manufacturer that provides a broad range of innovative and cost-effective men’s personal care items. The firm has been with the two-time ISL winners since last season, when they were the club’s official partner.
For the 2022-23 season, the Biker’s branding will appear on the back of the team’s shorts across all match jerseys and training kits.
Vita Dani, Co-Owner, Chennaiyin FC, said, “Biker’s joined the Chennaiyin FC family last season as Official Partners and we are glad to have them back as our Associate Sponsor for the 2022/23 season. We thank them for their continued support and they will engage with the club’s fanbase as live football returns to Chennai this October onwards!”
Biker’s main goal is to utilize its amazing array of men’s personal care items such as men’s shampoos, conditioners, body wash, beard essentials, and 2 in 1 shampoo + conditioner to maintain the look of the CFC squad as the team prepares to return to Chennai after a two-year absence.
Rajat Nanda, Business Head – PC, CavinKare, said, “We are delighted to partner with Chennaiyin FC for yet another season. The brand has been growing exponentially and we are confident that with this association we will be able to achieve faster growth and reach a much larger consumer base.“
“Chennaiyin FC is a vibrant, dynamic team with many bright talents and that resonates well with our brand and its persona. Jointly we are confident of making this season an exciting one for the consumers and I would like to take this opportunity to wish the team a successful season ahead.”
Recently, the club also announced Parimatch News as the new principal sponsor for the upcoming season.