Castore, a British sportswear business, has made its entry into the Spanish market with a kit supply deal with Sevilla in LaLiga.
Castore will take over the club’s technical brief from the US sportswear giant Nike, a contract which was worth approximately €3 million (US$3.2 million) every year.
Castore will supply the Sevilla first team, Sevilla FC Women, and their academy teams with playing and training uniforms over the course of four seasons starting from the 2022/23 season.
Castore’s expansion into Spain comes as the company seeks to expand its presence in European sports. The brand was announced as the new uniform sponsor of Bayer Leverkusen in February, marking the company’s first partnership with a German team.
Despite connections to big contracts in Serie A in Italy, Castore’s current partnership in the sport has been established in its home market of the United Kingdom. Rangers, the Scottish giants and Europa League finalists, were the brand’s first soccer partner, followed by Premier League teams Newcastle United and Wolverhampton Wanderers.
Castore has technical supply contracts with English top-flight rugby union team Saracens, the England and Wales Cricket Board (ECB), Cricket West Indies (CWI), and the McLaren racing outfit in addition to soccer.
Sevilla President, José Castro, said, “Partnering with Castore is an important step for our club, because we are linking up with a company that shares our values. It is an ambitious brand that in just a few years, starting from scratch, has managed to break the status quo in the world of sports brands in the same way that we have done in Spanish and European football.”