Newcastle United signs a kit sponsorship deal with Castore worth over $6.9 million per year as reported by SportCal. The deal will see Castore become the main kit sponsor of Newcastle United.
Castore have replaced Puma to become the official kit sponsor. Newcastle’s previous deal with Puma was valued to be at $8.9 million per season with the new one with Castore is estimated to be valued at $6.9 million.
Along with the kit branding, they will also be responsible for the club’s e-commerce operations. Also announcing the opening of major stores throughout the city selling the club’s merchandise, an online store and many applied retails stores.
The deal is even more proof, and it is only evident that Castore is trying to grasp the basics of the English market by announcing this partnership with Newcastle United, Founded back in 2015 Castore has many big names under it like the Scottish side Rangers, Andy Murray, Jos Buttler and Adam Peaty.
Also signing a deal in the Professional Cycling circuit with Bahrain Victorious UCI world team, Castore’s deal with Newcastle United is one more step in the right direction to increase their outreach and their market in England. Wolverhampton Wanderers became the first side to be sponsored by Castore with now Newcastle United joining the list as well.
Ahead of the upcoming season, Castore has the fans excited with the kit anticipated to have meaning and bespoke. Small minute details will have meaning behind them, this was promised by Castore to the fans.