English Premier League team Wolverhampton Wanderers recently announced their new partnership with British premium sportswear brand Castore, becoming the club’s new on-field partner.
The fast growing sportswear brand, which also finds Andy Murray as one of its shareholders, has made its first association with a Premier League club. Under the multi-year deal, which also happens to be the largest technical partner sponsorship in the club’s history, the emerging sportswear brand will manufacture all on-field playing kit and side-line apparel, and aim to facilitate a much larger range of products that has ever been available to the supporters of the team. Meanwhile, Wolves will manufacture and distribute a wide range of replicas under Castore’s license.
As part of the deal, Castore will also unveil a first-of-its-kind Pro Performance collection which will be worn by the first team in all competitions, which will be available in stores. The collection will be made out of unique technical fabric developed exclusively by Castore, which the brand believes to be lighter, more flexible, and more durable than anything worn by a Wolves team before.
“This is truly a ground-breaking deal in Premier League football, which challenges the established order of things, and we are delighted to have found a progressive and disruptive partner in Castore to embark on this journey with us,” spoke Wolves general manager for commercial operations, Vinny Clark upon the collaboration.
The long-term partnership is said to be in force from the 2021/22 campaign, which will replace Adidas as the top tier club’s technical partner. Although the financial terms of the agreement are yet to be made public, it is believed to be more than what Adidas used to pay, reportedly UK£3 million (US$4.3 million) a year.
The deal with Wolves is the second major football kit partnership for the Liverpool based clothing line, having previously struck a five-year agreement in May 2020 with Scottish champions Rangers. It was recently reported that they are also seeking to ink a deal with another Premier League club Newcastle United.