The Indian Premier League (IPL) franchise, Punjab Kings (PBKS) have inked a sponsorship agreement with the soft drink brand, Campa Cola.
With this deal, the brand has become PBKS’ official pouring partner for IPL 2024.
The brand used its social media handles to announce this agreement. The post said, “Sat Sri Akaal Punjab! 🙏 Get ready to roar along with our shers, we’re here to serve a refreshing season as the Official Pouring Partner!”
Established in 1977, Campa Cola dominated the market in several regions of the nation in the late 1970s and early 1980s. After being non-operational for many years, Reliance Industries bought the beverage brand for INR 22 crore and revived it in March 2023. Reliance launched Campa Cola with three additional flavours: Campa Cola, Campa Lemon, and Campa Orange.
This new brand has joined PBKS’ existing roster of sponsors, which consists of SIX5SIX, Verka, Jio, Hindware, Timex, Astral Pipes, KENT, and Advance Decorative Laminates.
The Punjab-based team has played two games so far, winning and losing. While the team put on an all-around performance in its first game, it fell short against Royal Challengers Bengaluru (RCB) in every aspect. The unit will next play against Lucknow Super Giants (LSG) on March 30.