Punjab Kings announce two new partnerships for IPL 2024

SIX5SIX has been named the official streetwear partner of Punjab Kings while Verka has become the official dairy partner.

The Indian Premier League (IPL) franchise, Punjab Kings (PBKS) have announced two new additions to their sponsorship portfolio.

SIX5SIX, an Indian textile company, has been named the official streetwear partner of the team.

While Verka, the Punjab State Cooperative Milk Producers Federation’s flagship brand, has become the official dairy partner.

SIX5SIX, founded by siblings Avni and Ambar Aneja, is a sports and streetwear brand known for its unique blend of culture and everyday wear. Interestingly, the company’s description includes a poetic reference to the vastness of space and the ever-evolving universe. SIX5SIX is also the official kit partner of Lucknow Super Giants (LSG) for the ongoing IPL.

Verka, established in 1973, is a trusted household name known for its high-quality milk and dairy products. The brand is lauded for its commitment to innovation and consistently providing customers with new offerings alongside its existing product line.

These partnerships add to PBKS existing roster of sponsors, which includes Jio, HindwareTimexAstral PipesKENT, and Advance Decorative Laminates.

PBKS are geared up to kick off their IPL 2024 campaign against Delhi Capitals (DC) today at 3:30 PM, at the Maharaja Yadavindra Singh Stadium in Mullanpur, Mohali.

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