The Premier League (PL) team, Arsenal have announced a global partnership with the Dubai-based luxury real estate developer, Sobha Realty.
Following the partnership, Sobha Realty has become the club’s official global real estate partner. To commemorate the cooperation, a 1,000-strong drone was illuminated in the skies over Dubai’s Jumeirah Beach Residences. The fifteen-minute display highlighted both businesses’ common principles and Arsenal’s rich history.
Sobha Realty will be present at all men’s and women’s domestic matches contested at the Emirates Stadium, as part of this agreement. Arsenal and Sobha Realty will also work on efforts to improve the sports sector in Dubai and beyond. This involves organizing football events such as youth football clinics, competitions, and lectures.
Moreover, the WM Club, an exclusive match-day hospitality suite at the Emirates Stadium, will be renamed ‘The WM Club, Presented by Sobha Realty.’
Arsenal and Sobha Realty anticipate working together on projects that will reflect their joint pursuit of advancement in the future.
Chief Commercial Officer of Arsenal, Juliet Slot, said, “I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty. It is important that our partners share our vision, and Sobha Realty’s strong heritage in the region and its unwavering commitment to always moving forward match our own ambitions as a club. This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds. We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world.”
Co-chairman of Sobha Realty, Ravi Menon, stated, “Sobha Realty is delighted to be embarking on this exciting journey as Arsenal Official Global Real Estate Partner. Our collaboration with the globally recognised football institution is a coming together of shared values of both organizations as the‘ art of the detail’ meets the ‘art of football’. It demonstrates our unwavering commitment to the highest standards, driving sustainable economic growth, and access to international markets and talent. Having reached a significant milestone with this collaboration, we look forward to a successful and lasting future with Arsenal.”
Managing Director of Sobha Realty, Francis Alfred, said, “It is a momentous occasion for Sobha Realty to join hands with The Arsenal as their Official Global Real Estate Partner. Our collaboration is a crucial step towards promoting excellence and growth in both, real estate and sport. We have seen a heightened interest in Dubai Real Estate from UK consumers and with this partnership with Arsenal, we look forward to strengthening our brand in the UK & surrounding markets.
“We are very excited for this partnership and we hope to reach new heights and present a promising opportunity for Dubai’s talented football community.”
Prior to this deal, Arsenal also scored sponsorship ties with ABBYY, Betway, Google Pixel, and Unilever’s Dirt Is Good while also extending deals with Emirates and Cadbury. After edging out Everton FC by one goal on the weekend, Arsenal are now currently fourth on the points table with 13 points from five games.