The Premier League (PL) club, Arsenal FC and Betway, the online betting and gaming entity, have entered into a sponsorship pact.
In this multi-year arrangement, Betway has been named the Gunners’ men’s team’s official global betting partner. The newly unveiled collaboration will make the fan experience better by executing global activations and exclusive content throughout the social media platforms.
Anthony Werkman, CEO of Betway Group, said, “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.
“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium.
“We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.”
Juliet Slot, Chief Commercial Officer at Arsenal, said, “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
Betway has been one of the most active brands in the sports sponsorship arena as the entity has had partnerships with West Ham United, Brighton, VfB Stuttgart, and Atletico Madrid.
On the other end, Arsenal have also stitched multiple collaborations for the ongoing season – Camden Town Brewery, Cadbury, Emirates, Unilever’s Dirt Is Good and Google Pixel.
On the field, the North London-based club has currently acquired the fifth spot on the points table with seven points. The unit played three fixtures, so far, won twice and had a stalemate once. Arsenal will take on Manchester United tomorrow at 9 PM IST.