The Premier League (PL) team, Arsenal have announced a partnership extension with the chocolate manufacturing company, Cadbury.
In this deal, the brand will continue to remain the official snacking partner of the club.
The cooperation which started in August 2020, will now continue into the 2023–24 season under a long-term deal.
#ad 🍫 We're thrilled to announce our partnership with Cadbury is set to continue, with a sustained focus on community engagement.
— Arsenal (@Arsenal) June 30, 2023
To celebrate, @IanWright0 joined forces with two passionate deaf Arsenal supporters 🥰
📺 Watch the full video with Wrighty, Max and Christopher 👇
The cooperation continues to put the community first, with programmes that are locally delivered being motivated by the shared values of both sides. After British Sign Language (BSL) was introduced earlier this year at Arsenal home games, the alliance will assist and encourage greater inclusion for the deaf population nationally.
In an effort to make football accessible for everyone, Arsenal’s partnership announcement helps two of the team’s deaf fans, Christopher and Max understand the advantages of BSL inclusion. Additionally, Cadbury will contribute materials on deaf awareness and BSL instruction to the club’s matchday programmes for 2023–2024. This is in line with insights acquired last year as part of the Cadbury Fingers campaign in collaboration with the National Deaf Children’s Society, where research showed that half of deaf Brits feel alone because they are left out of conversations, which results in missed opportunities for connection.
The first team of Arsenal Women is now a part of the collaboration. The squad is collaborating with Cadbury as it supports women’s football and expands on their earlier joint projects. This featured Arsenal’s mentoring programme in the spring of 2022, which offered grassroots female coaches the chance to expand their coaching abilities and capabilities.
In addition, Cadbury will begin its largest-ever ticket giveaway when the new season begins in August. Fans will have an opportunity to win hundreds of prizes every week, such as cash prizes, match tickets, and hospitality experiences.
Arsenal, Chief Commercial Officer, Juliet Slot, said, “We’re excited to extend our partnership with Cadbury and the Mondelez International family as we continue to use our shared values to drive greater inclusion within our community. Building on our BSL integration, we’re delighted that Cadbury will provide resources on deaf awareness and BSL education in our 2023/24 matchday programmes. We have a proud history of diversity and inclusivity at Arsenal and are committed to helping more of our supporters connect with our club.
“We’re also thrilled to see this partnership expand to include our women’s first team. Working with Cadbury, we’ll continue to support and champion the sustainable growth of women’s football. Having been pioneers in the women’s game since 1987, we’re excited to drive forward and build on the progress we’re all making, together.”
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said, “Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities & fans has never been stronger. Over the past three years, we’ve made a significant impact already, and we’re only just getting started.”