The Serie A team, Atalanta BC have penned down a partnership with the Italian snacks company, Amica Chips.
Following the agreement, Amica Chips has been named the official fans sponsor of the team in the ongoing season.
The arrangement between the two bodies will help the snack brand to get served in the bars of the club’s home turf, Gewiss Stadium.
Romano Zanforlin, Atalanta Commercial and Marketing Director, said, “We welcome Amica Chips to the family of Atalanta sponsors and partners. It is always a pleasure to share values and objectives as they are a reason for valorisation and growth, it will certainly be the same for this new partnership”.
Alfredo Moratti, President of Amica Chips, stated, “The values of Amica Chips have always been linked to happiness, joy and sharing, to the passion in building something important every day. These are the values that I recognize in the Atalanta club and that make me truly enthusiastic about this new partnership.”
Earlier, the unit signed commercial partnerships with brands such as OVET, Valtellina, Lactis, Enel, and Dole Italia.
Founded in Castiglione delle Stiviere (MN) in 1990, Amica Chips SpA is an Italian company that specialises in the production of savoury snacks and French fries. Amica Chips is a well-known and well-established brand in Italy and worldwide, having distribution in more than 30 countries. It is available throughout the country and is supplied through all the major organised distribution networks.